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recap of MBPR’s May in-person event, Modern Marketing Methods
MBPR’s May in-person event, Modern Marketing Methods, featured a panel of marketing and publicity experts: Bryan Schmidt (Encyclopedia Britannica), Rachel Zugschwert (Lerner Publishing Group), Steve Roth (Quarto), and Mallory Hayes… Read More →
MBPR’s May in-person event, Modern Marketing Methods
MBPR’s May in-person event, Modern Marketing Methods, featured a panel of marketing and publicity experts: Bryan Schmidt (Encyclopedia Britannica), Rachel Zugschwert (Lerner Publishing Group), Steve Roth (Quarto), and Mallory Hayes (Mallory Hayes Publicity). The panel discussed what has changed in book marketing in the last few years; new methods that surfaced during the pandemic and have stuck; generative AI and its place in their work; book banning; and how everyone in the publishing ecosystem can support marketing, among other topics.
May 2023 Event Recap: Modern Marketing Methods
MBPR’s May in-person event, Modern Marketing Methods, featured a panel of marketing and publicity experts: Bryan Schmidt (Encyclopedia Britannica), Rachel Zugschwert (Lerner Publishing Group), Steve Roth (Quarto), and Mallory Hayes… Read More →
Recap of May 2023 Event: Modern Marketing Methods
MBPR’s May in-person event, Modern Marketing Methods, featured a panel of marketing and publicity experts: Bryan Schmidt (Encyclopedia Britannica), Rachel Zugschwert (Lerner Publishing Group), Steve Roth (Quarto), and Mallory Hayes… Read More →
Recap of May 2023 Event: Modern Marketing Methods
MBPR’s May in-person event, Modern Marketing Methods, featured a panel of marketing and publicity experts: Bryan Schmidt (Encyclopedia Britannica), Rachel Zugschwert (Lerner Publishing Group), Steve Roth (Quarto), and Mallory Hayes… Read More →
Recap of May 2023 Event: Modern Marketing Methods
MBPR’s May in-person event, Modern Marketing Methods, featured a panel of marketing and publicity experts. The panel discussed what has changed in book marketing in the last few years; new… Read More →
Modern Marketing and Publicity Methods
May 17, 2023 @ 12:00 pm - 1:00 pm
Join Minnesota Book Publishers Roundtable (in person!) at Open Book for our last event of the season. Bring your own lunch, and MBPR will provide drinks and desserts to share.… Read More →
Publishing During a Pandemic: What Now, and What Next?
May 20, 2020 @ 5:00 pm
Join publishing professionals discussing the challenges and adaptations that their teams have made to content creation, marketing, production, distribution, and sales workflows during the stay-at-home orders in our state and across the country.
January 2020 Event – Best Practices for Working with Freelancers
We kicked off 2020 with a panel discussion on building healthy relationships between publishers and freelancers. Our panel consisted of two in-house representatives: Laura Westland, managing editor of the University… Read More →