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SUMMARY:Modern Marketing and Publicity Methods
DESCRIPTION:Join Minnesota Book Publishers Roundtable (in person!) at Open Book for our last event of the season. Bring your own lunch\, and MBPR will provide drinks and desserts to share. \nThis conversation about modern marketing and publicity methods will feature four\npanelists from the Minnesota publishing community. Mallory Hayes\, Steve Roth\, Bryan\nSchmidt\, and Rachel Zugschwert will discuss widening marketing and publicity\nstrategies beyond traditional channels. \nFor more than ten years\, Mallory Hayes has worked as a book publicist in the vibrant\nliterary community of the Twin Cities\, creating and executing publicity campaigns\nfocused on national and local media\, event coordination\, and influencer outreach. She’s\nsecured national coverage at places like Marie Claire\, Washington Post\, Essence\,\nVogue\, NPR\, and the Wall Street Journal. Mallory has led successful campaigns for a\nvariety of book subjects including mind\, body\, and spirit titles; highly illustrated coffee table\ncar books; adult nonfiction titles; and children’s and YA fiction. \nSteve Roth is a senior marketing manager with Quarto\, doing marketing and publicity\nfor books on transportation\, space exploration\, gardening\, rural living\, and pop culture.\nSteve started with Quarto in 2011 (then known as Quayside Publishing)\, switching media\nformats after a 20+ year career in the music business. He’s lived in the Twin Cities area\nsince 1994. \nBryan Schmidt is the senior director of marketing at Britannica Education\, where he\nleverages his nearly 20 years of experience in sales and marketing across higher\neducation\, publishing\, and edtech. Bryan holds a BA in sport management from the\nUniversity of the Pacific and an MBA in marketing from Capella University. Throughout\nhis career\, he has played a central role in driving revenue growth and increasing brand\nawareness for various organizations. Bryan is passionate about exploring cutting-edge\nplatforms\, practices\, and technology to transform the way his team and organization\napproach content creation to connect with current and future customers. He is currently\nfocused on harnessing the power of ChatGPT and other AI tools to revolutionize the\nindustry. Outside of work\, Bryan resides in Chaska with his wife\, Angie; daughter\,\nMaggie; and pup\, Naboo. He enjoys summers by one of the many Twin Cities lakes and\nis a dedicated fan of the Minnesota United soccer team\, which is his one true Minnesota\nsports love. \nRachel Zugschwert is the executive vice president of marketing at Lerner Publishing\nGroup. Previously\, she worked in book marketing at 1517 Media\, Consortium Book\nSales & Distribution\, and Simon & Schuster. She has a masters in publishing from Pace\nUniversity and delights in helping readers find the right books. \nWhen and Where\nOpen Book (Target Performance Hall)\n1011 Washington Avenue S.\, Minneapolis\, MN 55415\nWednesday\, May 17\, 2023 \nCheck-in and networking begins at 11:30. The program starts at 12:00 and will run for\nabout an hour. \nTickets\nTickets are $20 for members and students. Tickets are $25 for nonmembers with advanced\nreservation. If space allows walk-ins\, those without reservations will be charged $30 at\nthe door. \nTo register and pay online with a credit card\, click here. \nFood\nWe invite event attendees to bring their own lunch to the event. MBPR will provide\ndesserts and beverages. \nParking/Transit\nThere is a small side lot next to the Open Book building (just past the building on the\nright as you are heading east on Washington; for those heading west\, turn on 10th or\n11th and go down the alley to access the lot). If the Open Book lot is full\, other options\nare:\n* Meters along 10th and 11th\n* Guthrie ramp. Enter on 9th Ave (between Washington & 2nd Street S)\n* Municipal parking ramp across from the Mill City Museum\n* Transit information is available at www.metrotransit.org/trip-planner \nRESERVATIONS ACCEPTED UNTIL FRIDAY\, MAY 12\, AT NOON.\nIf you prefer to pay at the door by cash or check\, please email\nreservations@publishersroundtable.org with your reservation request. \nA recording of the event will be made available to current MBPR members through our\npassword-protected member resources website after the event.
URL:https://publishersroundtable.org/event/modern-marketing-and-publicity-methods/
LOCATION:Open Book\, Target Auditorium\, 1011 Washington Ave S\, Minneapolis\, MN\, 55415\, United States
CATEGORIES:Ticketed Events
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