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SUMMARY:Beyond Bookstores: Opportunities in the Specialty Sales Market
DESCRIPTION:Where else can you sell books besides bookstores? With countless boutiques\, gift stores\, and merchandising opportunities available throughout the Twin Cities and the country\, how does a publisher tackle the ever-changing specialty sales landscape? While marketing and publicity initiatives can play a huge role in launching a book into the special sales market\, it is critical to better understand the needs of these distinctive accounts\, which offer opportunities for growth outside typical sales channels. \nJoin MBPR for a discussion featuring a group of specialty sales experts who will discuss best practices and successful ways to launch unique books in these non-traditional retail environments. Featuring an in-house manager of specialty sales\, a sales representative from a company focused on the specialty gift market\, and a buyer/owner from a local store who loves stocking and selling books\, the panelists will discuss the chain of specialty sales\, how to get these books into sales reps’ and buyers’ hands\, how to manage these growth opportunities\, and how to identify specialty market trends. \nPanelists\nAudrey Matson is the owner of Egg|Plant Urban Farm Supply\, a store she founded in 2010 in the Merriam Park neighborhood of St. Paul\, MN which specializes in supplies and inspiration for backyard gardeners and urban homesteaders. Its most profitable sections feature merchandise in backyard chicken keeping\, vegetable/fruit gardening\, canning/fermenting\, cheesemaking\, and maple tapping. Because these subjects all have a strong DIY component\, she finds that instructional and aspirational books are a great fit for her customers who often have to learn new skills as their interests develop. Audrey has a BA from Hamline University and an MA in horticulture from the University of Minnesota\, Twin Cities. Always an avid reader and booklover\, she managed bookstores in St. Paul\, MN\, and Milwaukee\, WI\, before opening Egg|Plant. \nMolly Mortensen is a gift sales representative for Minnesota with Anne McGilvray & Company\, where she has been a leader in the industry for the past thirteen years. She works directly with store owners and helps them select the perfect gift products with the aim of making the entire process as enjoyable and productive as possible. Molly specializes in selling books from many different publisher clients\, which allows stores to differentiate themselves from others\, and she loves building long-standing relationships with her stores and identifying new industry trends. Molly’s presentation will focus on bridging the gap between publishing companies and the gift market\, as well as describing what books can work well there. \nNichole Schiele is manager\, specialty market sales\, at the Quarto Group\, where she has spent the last eleven years in both this role and as Motorbooks’s marketing manager. In her current role\, her aim is to sell as many books to customers wherever they are shopping\, gathering\, and networking and which also are not bookstores. She is ever more convinced that diversifying sales channels beyond bookstores and national chains is the key to success in today’s publishing marketplace. Prior to joining the Quarto Group\, Nichole worked for seven years at “The Good Neighbor” (WCCO 830 AM) in sales promotion and four years at Minnesota Monthly as an event manager. She fell into publishing by accident and hasn’t looked back since. \nModerator\nErik Gilg is the group publisher at Quarto Minneapolis\, home to Burgess Lea Press\, Cool Springs Press\, Motorbooks\, Voyageur Press\, and Young Voyageur\, which combined publishes over a hundred new titles per year. Prior to moving to Minneapolis\, he worked as an acquisitions editor at Macmillan in NYC. He is an incorrigible capitalist who would love to see all the books he publishes be sold in every store in America.
URL:https://publishersroundtable.org/event/beyond-bookstores-opportunities-in-the-specialty-sales-market/
LOCATION:Open Book\, Target Auditorium\, 1011 Washington Ave S\, Minneapolis\, MN\, 55415\, United States
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DTSTART;TZID=America/Chicago:20180327T223000
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SUMMARY:MBPR 2018 Internship Fair
DESCRIPTION:Are you looking for an opportunity to learn more about publishing? Spend a semester or your summer break as an intern for one of the many book or magazine publishers in the Twin Cities! Join the Minnesota Book Publishers’ Roundtable for a 2018 internship fair\, where publishers will be on-site to answer your questions\, take resumes\, and discuss the opportunities available at their companies. \nEvent Information\nThe event will go from 5:30–7:30 pm. We will have handouts with details on all participating companies. Bring copies of your resume and be prepared to give brief (5 minute) informational interviews. \nPARTICIPATING COMPANIES:\nCapstone Helping children develop a love of reading and learning\, no matter their ability level\, is at the heart of what we do at Capstone. Our passion for creating inspired learning has made us the most trusted publisher of children’s books and digital solutions for libraries\, classrooms\, and consumers for 25 years. Capstone’s content comes in a variety of print and digital formats including board books\, picture books\, interactive books\, apps\, audio\, and databases. Whether print\, online\, or new\, yet-to-be-discovered formats\, Capstone provides children and young adults with the content they love. \nInternships offered: Capstone has previously had interns in Design\, Editorial\, and other departments within the company. \nCompensation: Paid biweekly through payroll. \nCoffee House Press Coffee House Press is an internationally renowned independent book publisher and arts nonprofit based in Minneapolis\, MN; through their literary publications and Books in Action program\, CHP acts as a catalyst and connector — between authors and readers\, ideas and resources\, creativity and community\, inspiration and action. \nInternships offered: More information to come. \nExile Press Exile Press is a Minneapolis based\, small publisher of award-winning books and apps in ESL\, Korean language and culture\, Children’s Early Readers\, Graphic Novels & Poetry. Founded in 2006\, we’re dedicated to what we can learn from beyond borders\, to culture in communication\, and to what we may discover in the microcosm of word’s art\, the complex beauty of the English language\, and the cultural diaspora of the global village. Our books are about inspiring an adventurous spirit in others and joining them on their journey. Our specialties include language acquisition\, travel journals\, philosophy\, art books\, and poetry. Our scope is global and beyond. \nInternships offered: Social Media/Publicist\, Sales/Promotions\, Web Designer/Developer\, and Graphic Designer internships are available; 10-20 hours/week (minimum 3-month commitment) \nCompensation offered: Bonus at the completion of the internship \nFree Spirit Publishing Free Spirit Publishing is the leading publisher of learning tools that support young people’s social-emotional health and educational needs. We help children and teens think for themselves\, overcome challenges\, and make a difference in the world. Our publishing house is located in Golden Valley\, Minnesota. We publish 20 to 25 books annually in the categories of Early Childhood\, Bullying & Conflict Resolution\, Gifted Education\, Character Education & Service Learning\, and Teacher Resources & Professional Development. \nInternships offered: We offer a publishing internship that focuses on editorial\, sales\, and marketing work in an entrepreneurial environment and exposes the intern to a range of other areas of publishing at Free Spirit\, including production\, design\, and publicity. \nCompensation offered: Upon completion\, interns will receive a small stipend. \nHazelden Publishing The mission of Hazelden Publishing is to provide products and services that help people recognize\, understand\, and overcome addiction and closely related problems. As part of the nonprofit Hazelden Betty Ford Foundation\, we publish nonfiction books and other materials for both consumer and professional audiences focused on addiction and recovery\, mental health\, healthy relationships\, life skills\, and more. \nInternships offered: Hazelden is currently offering one Consumer Editorial internship. The intern will work closely with the consumer editorial department on research and support for upcoming lead books and associated content\, as well as revisions of past top-selling titles. The intern will have exposure to the publishing process from acquisition to release and gain experience with editing\, fact-checking\, the book revision process\, content marketing\, and more. There will also be opportunities to interact with and learn from staff members from other departments. Candidates should have a love of books\, an interest in mental health and addiction recovery\, and a desire to learn how good content can save lives. Candidates must be willing to commute to Hazelden Publishing’s location in Center City\, MN\, at least two days per week. Vanpool commuting options available. \nCompensation: Responsive to internship needs\, the intern can receive a variable stipend commensurate with the number of hours and weeks spent working and learning as part of our publishing program. Alternately\, if part of an official internship program through an accredited school that only allows the allotment of academic credits for work\, the intern may choose a smaller stipend to assist with commuting costs only. Our preference is for an intern to become part of our team for 12 to 16 weeks\, spending between 15 and 20 hours per week in the office. \nLerner Lerner Publishing Group is an award-winning publisher of children’s books. Lerner publishes nonfiction titles of all age levels for the school/library market\, and we publish picture books and novels (middle grade and YA) for trade markets. \nInternships offered: Digital\, Editorial\, and Marketing departments. Please note that Lerner prefers to have interns stay for about six months\, but can be flexible depending on the needs of the intern\, the department\, and the company. \nCompensation: Interns are paid minimum wage\, on an hourly basis. \nThe Loft Founded in 1974 (incorporated in 1975)\, the Loft is a haven for readers and writers; one of the largest centers of its kind in the country. Our mission is to advance the artistic development of writers\, foster a thriving literary community\, and inspire a passion for literature. This work is essential. We believe that story\, verse\, and writing isn’t just nice things to have or to put up on a shelf\, but are core to a full existence. At their best\, words help us connect\, entertain\, mourn\, provoke\, educate\, and empathize. We accomplish our work by bringing essential conversations\, artists\, readers\, and learning opportunities together under one roof. \nInternships offered: Marketing and Communications and Summer Youth Internships are available. \nCompensation offered: $1\,000 stipend to defray costs. \nMighty Media Mighty Media is a publishing\, packaging\, and production powerhouse! The company produces innovative design and high-quality content for university press clients and school library publishers\, as well as trade authors through its publishing entity\, Mighty Media Press. Internships offered: Editorial book publishing internship; design book publishing internship Compensation offered: Stipend \nMilkweed Editions Milkweed Editions is an independent book publisher based out of Open Book in Minneapolis. We take risks on debut and experimental writers\, we invest significant time and care in the editorial process\, and we enable dynamic engagement between authors and readers. We believe that literature has the potential to change the way we see the world and that bringing new voices to essential conversations is the clearest path to ensuring a vibrant\, diverse\, and empowered future. Learn more: milkweed.org/our-story \nInternships offered: Milkweed Editions offers a four-month intensive introduction to independent book publishing. Over the course of the session\, interns will assist with projects from all areas of our operation\, including editorial\, publicity\, marketing\, online and community engagement\, and development (nonprofit fundraising). We try to tailor project assignments to individual interests as much as possible\, but please keep in mind that one goal of the internship is for participants to develop an understanding of how each department functions within the context of the others. The comprehensive approach of our program—working behind the scenes with books from the pre-acquisition stages through to the final point of sale—offers both breadth and depth of experience and introduces interns to a wide range of career trajectories across the industry. Learn more: milkweed.org/internships \nCompensation: Positions are unpaid\, but we offer free books\, mentorship\, and a range of professional development opportunities. We also offer a small parking/transportation stipend. \nNorth Star Editions North Star Editions is an MN-based publishing company dedicated to guiding readers toward a lifetime love of reading. North Star Editions manages two imprints Flux (YA Fiction) and Jolly Fish Press (Middle-Grade Fiction). \nInternships offered: Editorial (reading submissions and writing reader reports) \nCompensation offered: Some training in handling acquisitions and editorial work \nPrototype Career Service Prototype Career Service is a 32-year-old St. Paul firm specializing in counseling\, workshops\, and printed materials to assist individuals of any age/profession in achieving satisfying careers. In addition to books\, their printed resources include more than 1500 nationally-syndicated weekly career columns written by founder/president Amy Lindgren. \nResume reviews: Prototype Career Service will be offering free resume critiques to any students who visit their table during the internship fair \nThe Quarto Group Quarto Minneapolis makes and sells over 100 great books each year from this office that entertain\, educate and enrich the lives of adults and children. There are five imprints in Minneapolis: Burgess Lea Press (cookbooks)\, Cool Springs Press (gardening and home improvement)\, Motorbooks (transportation)\, Voyageur Press (self-sufficiency\, beer and spirits\, cooking\, and music)\, and Young Voyageur (YA books). \nInternships offered: Editorial\, Marketing\, Design \nCompensation offered: College credit \nRedleaf Press  Redleaf Press is a nationally known nonprofit publisher of books for early childhood professionals. Our educational and instructional publications improve the lives of children by strengthening and supporting the teachers\, trainers\, and families who care for them. Internships offered: Editorial and Marketing Design \n\nEditorial Internship: This position is designed to expose participants to all areas of book publishing but with an emphasis on editorial\, production\, and sales. Interns will leave the program with experience equivalent to an editorial assistant position.\nMarketing Design Internship: This position will assist the marketing and communications team with ongoing design projects while adhering to brand guidelines. Typical assignments include the creation of email graphics\, information cards\, signage\, sales sheets\, flyers\, catalog layout\, and enhancing and resaving images.\n\nCompensation: Unpaid\, but interns can earn college credit \nRed Line Editorial Red Line Editorial provides a diverse array of design\, editorial\, production\, and project management services in both traditional and online formats. \nInternships offered: Editorial and design/production \nCompensation: Hourly \nRed Sofa Literary Red Sofa Literary is a boutique literary agency originally established in the St. Paul/Minneapolis. Our mission is to celebrate a life of reading and geek culture\, where brains always win over the brawn. For more info on our agency\, please see our submission guidelines\, posts and more. www.redsofaliterary.com \nInternships offered: Social Media \nCompensation: Unpaid \nWise Ink Creative Publishing Wise Ink is a creative publishing company that aims to give authors all the tools\, knowledge\, and support they need to self-publish. We work with speakers\, entrepreneurs\, and novelists who are passionate about using their words to change the world. Internships offered: Marketing and Editorial \n\nMarketing Internship: In this internship\, you will be responsible for contributing to the growth of the Wise Ink brand (and the brands of our authors!) You will blog\, help us run our content calendar\, help us organize events\, and strategize how to best get our books out there.\nEditorial Internship: Editorial interns refine their overall editing and writing skills by assessing incoming manuscripts\, writing editorial letters and cover copy\, attending meetings\, and more.\n\nCompensation: Honorarium after the internship is complete \nKeep checking back for more information on additional publishers attending the internship fair! Have questions about MBPR 2018 Internship Fair? Contact MBPR.
URL:https://publishersroundtable.org/event/mbpr-2018-internship-fair-minneapolis-mn/
LOCATION:Open Book\, Target Auditorium\, 1011 Washington Ave S\, Minneapolis\, MN\, 55415\, United States
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