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SUMMARY:Webinar: Demystifying Metadata
DESCRIPTION:Please join us for an engaging workshop on all things metadata for book publishers. We’ll cover the attributes that are most important\, how to capture attention in an online retail environment\, and where publishers should be spending their time. This session is for all levels: metadata knowledge not required\, enthusiasm encouraged! You’ll leave with a deeper understanding of how retailer discovery engines work and what you can do to optimize your titles for online sale. \nEach registrant will receive a code to download a free copy of keynote speaker Margaret Harrison’s book\, Metadata Essentials: Proven Techniques for Book Marketing and Discovery. \nRegister at eventbrite here. \nMargaret Harrison is director of fulfillment solutions at Ingram Content Group\, where she oversees account management\, business development\, catalog management\, and client experience for print-on-demand clients. Prior to joining Ingram in 2015\, Margaret held roles at Oxford University Press and OverDrive. Margaret is the co-author of Metadata Essentials\, a handbook for publishers to improve online book discoverability. Margaret lives in Nashville\, Tennessee\, where she is finishing her MBA degree and chasing after her two young sons. \n 
URL:https://publishersroundtable.org/event/luncheon-webinar-publicity-and-marketing/
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