Should I be leveraging booktok in my marketing strategy?

The simple answer is yes. At MBPR, we’ve put together an amazing panel to discuss this very question. You will walk away with new insights and be able to answer these questions:

What is booktok? How do I get a book booktokked? What difference could booktok make in my marketing?

You’ll also have time to network with other industry professionals. Join us for what is sure to be an enlightening event.

Panelist Bios

A.S. Green (previously writing as Anne Greenwood Brown) began writing YA paranormal romance (Delacorte Press), then moved to YA contemporary (Albert Whitman Co.), then NA contemporary (Entangled Publishing), then adult contemporary romance (Harlequin). In 2019, she delved into independent publishing with adult paranormal romance series and has become a USA Today bestselling author. She has published over 30 novels, both traditionally and independently, co-authored Author in Progress (Writers Digest), and written numerous posts for the award-winning writers’ website, Writer Unboxed. You can find her on most social platforms at @asgreenbooks.

Megan Ciskowski (she/her) is the publicist for Lerner Publishing Group, one of North America’s largest independent book publishers for children and young adults based in Minneapolis. An advocate for books and literacy, she has taught writing seminars at elementary schools, worked for university writing centers, and managed publications for Truman State University Press. In January 2020, she earned her MFA in Writing for Children and Young Adults from Hamline University. At Lerner she and a dedicated team of professionals promote and market the work of incredible authors such as Ada Limón, Monique Gray Smith, Chris Monroe, and many more.

Karlyn Coleman is an award-winning writer, teacher, and creative collaborator based in Minneapolis. She works as the Classroom Marketing Manager at Lerner Publishing Group. Karlyn has also been a bookseller at Wild Rumpus Books, a teaching artist at The Loft, and is the author of the wintertime picture book Where are all the Minnesotans? illustrated by Carrie Hartman.

Madelyn Pearson is a Partnership Development Representative at Capstone Publishing, a local publishing company with global outreach that supports children in being life-long learners. She has been dabbling in the world of Booktok for around 6 months and has seen the positive effect this platform has had on new authors, books, and more.

Moderator:

Kristin F. Johnson is a marketer by day and writer by night. She has written nine books for children through Lerner Publishing and ABDO. For two years, she was a producer and interviewer for KFAI’s Write On! Radio. In 2022, she self-published the middle grade novel Fearless, which was named a finalist for a 2023 MiPA award. In the summer of 2024, Fearless was selected for the Brainerd-area “Battle of the Books.” Forthcoming, fall of 2024, Johnson wrote and illustrated pickles and paradise: poems for pickleballers. Follow her on instagram: @kfjbooks.

Details:

Date: Wednesday, September 18

Time: 11:30-1:00pm

Location: The Loft Literary Center at Open Book in Minneapolis

Check-in and networking begins at 11:30. The program starts at 12:00 and will run for about an hour.

Tickets:

Tickets are $20 for members and students. They are $25 for nonmembers with advanced reservation. If space allows walk-ins, those without reservations will be charged $30 at the door.

To register online, click here.

Food:

Lunch will be provided for preregistered attendees.

Parking/Transit:

There is a small side lot next to the Open Book building (just past the building on the right as you are heading east on Washington; for those heading west, turn on 10th or 11th and go down the alley to access the lot). If the Open Book lot is full, other options are:

* Meters along 10th and 11th

* Guthrie ramp. Enter on 9th Ave (between Washington & 2nd Street S)

* Municipal parking ramp across from the Mill City Museum

* Transit information is available at www.metrotransit.org/trip-planner

RESERVATIONS ACCEPTED UNTIL FRIDAY, SEPTEMBER 13, AT NOON.