recap of MBPR’s May in-person event, Modern Marketing Methods

MBPR’s May in-person event, Modern Marketing Methods, featured a panel of marketing and publicity experts: Bryan Schmidt (Encyclopedia Britannica), Rachel Zugschwert (Lerner Publishing Group), Steve Roth (Quarto), and Mallory Hayes (Mallory Hayes Publicity). The panel discussed what has changed in book marketing in the last few years; new methods that surfaced during the pandemic and have stuck; generative AI and its place in their work; book banning; and how everyone in the publishing ecosystem can support marketing, among other topics.

Bryan Schmidt is the Sr. Director of Marketing at Britannica Education, where he leverages his nearly 20 years of experience in sales and marketing across higher education, publishing, and edtech. Bryan is passionate about exploring cutting-edge platforms, practices, and technology to transform the way his team and organization approach content creation to connect with current and future customers. He is currently focused on harnessing the power of ChatGPT and other AI tools to revolutionize the industry. Outside of work, Bryan enjoys summers by one of the many Twin Cities lakes and is a dedicated fan of the Minnesota United soccer team, which is his one true Minnesota sports love.

Rachel Zugschwert is the executive vice president of marketing at Lerner Publishing Group. Previously, she has worked in book marketing at 1517 Media, Consortium Book Sales & Distribution, and Simon & Schuster. She has a Masters in Publishing from Pace University, and delights in helping readers find the right books.

Steve Roth is a Senior Marketing Manager with Quarto, doing marketing and publicity for books on transportation, space exploration, gardening, rural living, and pop culture. Steve started with Quarto in 2011 (then known as Quayside Publishing) switching media formats after a 20+ year career in the music business. He’s lived in the Twin Cities area since 1994.

For more than ten years, Mallory Hayes has worked as a book publicist in the vibrant literary community of the Twin Cities creating and executing publicity campaigns focused on national and local media, event coordination, and influencer outreach. She’s secured national coverage at places like Marie Claire, The Washington Post, Essence, Vogue, NPR, and the Wall Street Journal. Mallory has led successful campaigns for a variety of book subjects including mind, body, spirit titles, highly-illustrated coffee table car books, adult nonfiction titles, and children and YA fiction.

Members can listen to the full panel discussion in the Resources area on MBPR website.

Recap of March 2023 Webinar: Agents Unclassified

MBPR’s March webinar, Agents: Unclassified, featured agents Eric Smith (P.S. Literary) and Jennie Goloboy (Donald Maass), alongside Mari Kesselring, a former acquiring editor and a current publishing manager (Girl Friday Productions). The panel shared insightful information about career paths, agent services, and best practices for managing relationships with (and between) authors and publishers.

Eric Smith is a literary agent with P.S. Literary and has worked on New York Times bestselling and award-winning books. His recent novels include the YALSA Best Books for Young Readers selection Don’t Read the Comments (Inkyard Press, 2020), You Can Go Your Own Way (Inkyard Press, 2021), and the anthology Battle of the Bands (Candlewick, 2021), co-edited with award-winning author Lauren Gibaldi. His latest book, Jagged Little Pill: The Novel, was written with Alanis Morissette, Academy Award-winner Diablo Cody, and Glen Ballard, and is an adaptation of the Grammy and Tony award-winning musical.

Jennie Goloboy is a literary agent at the Donald Maass Literary Agency, specializing in science fiction and fantasy, and history for a popular audience. She’s also a writer, and her most recent book, Obviously, Aliens, was published by local press, Queen of Swords. 

Mari Kesselring has more than a decade of experience in publishing. She started her career editing educational books for young people and guidebooks for early childhood educators. From 2016 to 2021, she managed the Flux and Jolly Fish Press imprints for independent publisher North Star Editions, acquiring and editing young adult and middle grade fiction. Mari has edited several award-winning books, including Before We Were BlueSurrender Your Sons, and The Art of Running Away. Currently, Mari works for Girl Friday Productions, helping authors achieve their dream of publication.

Members can listen to the full panel discussion in the Resources area on MBPR website.

Recap of January 2023 Webinar: Diversity, Equity, and Inclusion in Hiring and Retaining Employees

MBPR is grateful to have had Andrew Williams as our keynote speaker for a webinar about Diversity, Equity, and Inclusion in Hiring and Retaining Employees. Andrew discussed strategies for companies to foster a diverse workforce and encourage inclusivity at all levels of employment. He also spoke about ways to proactively source candidates from underrepresented communities and promote diversity in job postings.

For twenty-five years, Andrew Williams has worked at the intersections of cultural anthropology, educational equity leadership, community-based learning, and global education to advance racial justice, environmental justice, food security, and health equity in the United States and abroad. Williams has served as faculty at DePauw University, as Director of the Posse Foundation, and as Executive Director of the Higher Education Consortium for Urban Affairs. Before his arrival at the Hazelden Betty Ford Foundation, Andrew was Assistant Vice-Chancellor at the University of Minnesota Rochester providing strategic leadership for efforts to center access, equity, and public health in the university’s vision of health sciences education. As the Hazelden Betty Ford Foundation’s first Director of DEI, Andrew leads the execution of the organization’s DEI strategy, including efforts to build an inclusive and diverse workforce, expand access to treatment services, and advance health equity.

Members can listen to the full panel discussion in the Resources area on MBPR website.

Recap of November 2022 Webinar: An Introduction to Data Privacy

MBPR was pleased to welcome keynote speaker Claire Cucchi for a thorough introduction to data privacy as part of our November 2022 webinar. She guided a discussion on data privacy’s increased importance, a review of the collection and sharing of data, and steps companies can take to build and/or improve their data privacy programs.

Claire brings over 20 years of senior-level operations experience to Capstone, a leading content creator for digital solutions, children’s books, and literacy programs for school libraries, classrooms, and at-home reading. Before joining Capstone, where she currently serves as the company’s Data Privacy Administrator, Claire designed, implemented, and maintained the data privacy program for Buncee, a digital creation & communication tool for students, teachers, and administrators. There she ensured that Buncee maintained compliance with contractual obligations as well as federal, state, and international regulations. Claire continues to prioritize the protection of personal information by driving process change and privacy-driven policies, in addition to supporting practices that provide transparency, data minimization and limitation, and an individual’s right to control the use of their personal information. Claire studied International Business and Finance at American University in Washington, DC, and also served as a council member for the Eastern Suffolk BOCES School Library System.

Members can listen to the full panel discussion in the Resources area on MBPR website.



Recap of September 2022 Event: Navigating Printing and Supply Chain Challenges

To kick off our 2022–2023 season, MBPR hosted an in-person event at Open Book, our first
since spring of 2020! Our panel featured three paper and printing professionals discussing, of
course, paper, printing, supply and demand, and scheduling, and their effects on the local
publishing industry.

Elizabeth Cleveland represents the US Midwest for Friesens Corporation, a Canadian-based
book manufacturer. At the age of twelve, Elizabeth knew she wanted a career in books. She
visited her dad at work and watched as he deliberated over covers for a catalogue. It was the
coolest thing she could imagine, picking a cover for a book! She likes to think she’s continuing
her dad’s legacy by representing such a professional company as Friesens, which genuinely
understands the importance of high-quality book-making. Elizabeth is based in the Twin Cities,
where she’s lived her whole life, and has worked in various print and publishing roles.

Rachel Holscher is the director of design & digital publisher services at Bookmobile in
Northeast Minneapolis. She has been with the company for twenty-three years and oversees
design, layout, print buying, and eBook conversion and distribution. The design & digital team
works with a wide array of publishers and authors in a variety of ways, from full production and
print management to providing a few of their services on an à la carte basis. They are grateful to
partner with wonderful publishers in Minneapolis such as Graywolf Press, Coffee House Press,
Milkweed Editions, Gryphon Press, Button Poetry, and the University of Minnesota Press.

Dave Lundell is a specification representative at Anchor Paper in Saint Paul, Minnesota, and has
been with the company for more than sixteen years. His main focus is working with the design
community on solutions for packaging and printing paper projects. He also runs the sample
department at Anchor and works closely with mill reps in an effort to find the best paper for each

Members can listen to the full panel discussion in the Resources area on MBPR website.


Recap of May 2022 Event: Webinar: Working with Illustrators: Creative Brief to Final Illustration

As part of MBPR’s last webinar of the 2021-2022 season, Working with Illustrators: From Creative Brief to Final Illustration, MBPR Board member, Paul Nylander led a lively conversation with our panel of talented publishing professionals to discuss illustration form the perspective of an illustrator, agent, and art director.

Sawyer Cloud is a freelance artist from Madagascar. Her passion for kids’ literature turned into a living when she couldn’t imagine any occupation other than creating pictures for children. She learned about the publishing industry through books and the internet. Through many independent projects, she built a career as an illustrator, securing representation with Advocate Art in 2020, and has illustrated titles with major kids’ publishers. Sawyer loves sunny days and music. She dreams of owning a small cottage and traveling the world. She lives in Madagascar with her family and her two pets, Arya the dog and Potter the cat.

Three years ago, Atlanta Japp joined the Advocate Art team at its New York City location. Since then, she has ventured across the country to open the company’s first office in Los Angeles, where she manages all West Coast clients, overseeing more than a million dollars in illustration sales. Although she specializes in children’s publishing, she also works with many licensing, product design, and advertising clients. Japp works closely with her artists to support them in consistently creating strong new work. Offering the best available and relevant talent to her clients, she helps her artists climb the charts of many bestseller lists. When she is not searching for new talent, Atlanta can be found enjoying the tasty tacos and beautiful beaches that California has to offer.

Danielle Carnito is the Sr. Trade Art Director for Lerner Publishing Group in Minneapolis, where she art directs a wide variety of books in several imprints—picture books through novels, kindergarten through young adult, fiction and nonfiction. She started her career in advertising, then moved north, changed careers to book publishing, and has now spent quite a few happy years collaborating closely with illustrators, editors, designers, agents, and authors to create beautiful and award-winning books. Danielle has had the honor to hire and work with many talented illustrators, including Floyd Cooper, Victo Ngai, Greg Christie, and Selina Alko.

Members can listen to the full panel discussion in the Resources area on MBPR website. 

Recap of March 2022 Event: Webinar: Accessibility in Ebooks and Other Digital Products

For our March 2022 event, the Minnesota Book Publishers Roundtable hosted Laura Brady, an accessibility expert with 25 years of trade publishing experience. Laura covered the basics of accessibility in eBooks and other digital products.

Laura began by saying, “In an era of thinking inclusively, paying close, thoughtful attention to accessibility in how we publish content is a natural extension of work on diverse voices.” But she cautioned that, “Accessibility is like ice cream—the longer you ignore it, the messier it can get.” She discussed the market, the law, and the principles of accessible design, as well as how to incorporate such design into publishing and how to be an advocate. After her presentation, Laura answered questions about off-the-shelf products for making manuscripts accessible, how to involve people early in the process to produce born-accessible content, the costs of both born-accessible content and making existing materials accessible, and raising consumer and industry awareness.

In the resources area of the MBPR website, members can access the event in a variety of ways: listening to the audio, watching the video, reading the script, and/or viewing Laura’s presentation slides.

Recap of January 2022 Event: Hard Work and a Dream: Publisher Startup Success

For our January 2022 event, the Minnesota Book Publishers Roundtable hosted a panel of Midwestern indie publishers. We talked with the founders of  young, thriving organizations about what it takes to start and grow a new publishing business.

The panel included Mary Taris, teacher-turned-publisher and founder of Strive Publishing, a social enterprise that centers, values, and empowers Black narratives in literature for equity and social justice; Jennifer Baum, founder of Scribe Publishing Company, a traditional small press with national distribution by IPG, and also the executive director of the Midwest Independent Publishers Association; and Sam Van Cook, founder of Button Poetry, the premiere online distributor of performance poetry media worldwide. Moderating the discussion was MBPR board member Paul Nylander.

The three panelists spoke about how small publishers need to constantly reinvent themselves to serve writers and readers—being an engine of innovation or a gateway to underrepresented voices instead of just gatekeepers of content. They also voiced the importance of building a strong team that fits a publishing program’s needs. 

When addressing the challenging early road, all of the publishers agreed that the best way to start in publishing is to dive in. By starting with the goal of finding authors that know how to engage with their audience, a new publisher can begin building a list. Then focusing on building a share of the marketing and engaging the right audience helps a new business grow. Other startup tips: start with print-on-demand to help manage cash flow and consider partnering with a nonprofit organization as a fiscal sponsor to have access to grants.

Members can listen to the full panel discussion exploring the ups and downs of building a successful publishing startup on the resources tab of the MBPR webpage.

Recap of November 2021 Event: Building a Great List: Art, Science, or Both?

This lively panel discussion focused on list building and acquisitions. Three Minnesota-based publishing professionals gave us a peek behind the curtain into how their companies decide what to publish. The panel explored the role data plays in publishers’ strategies, answering questions like: Is data king, or is it more of a suggestion? How is data most helpful in driving acquisitions? And where does data fall short or even lead us astray?


Erika Stevens is the editorial director at Coffee House Press, where she has served in various editorial capacities for a decade. Erika currently acquires poetry, nonfiction, and fiction for Coffee House. Erika was previously in acquisitions at the University of Georgia Press and the University Press of Florida; she started her career in publishing at Duke University Press and UNC Press. She taught in the graduate program in book publishing at Portland State University and in the Sierra Nevada College MFA program. She dabbles in German-to-English translation and has freelanced widely for authors, presses, and nonprofit organizations.

Josh Leventhal is the director of the Minnesota Historical Society Press. He began his career as an editor at Timber Press in Portland, Oregon, in the mid-1990s, and after moving to Minnesota in 2000, he worked for MBI Publishing, Voyageur Press, and an imprint of the Quarto Publishing Group before joining MNHS Press as an acquisitions editor in 2014. Working at large commercial publishers, nonprofit publishers, and small niche publishers in a range of subject areas, Josh has navigated a variety of markets and publishing business models. He is also the author of more than 15 books.

Jenny Krueger is senior publishing director for Lerner Publications in Minneapolis. She has worked in publishing and product development for 15 years, with extensive experience in educational publishing, particularly for the school library and classroom markets. Jenny has developed series, single titles, and database products that serve K–12 learners, including most recently Read WokeTM Books with Cicely Lewis and publishing partnerships with Crayola and Sesame Street.

Recap of September 2021 Event: Diversity, Equity, and Inclusion in the Publishing Workplace

Minnesota Book Publishers Roundtable started the 2021–2022 season with a keynote speaker addressing diversity, equity, and inclusion (DEI). As many of us well know, the publishing industry has long struggled to accurately reflect the diversity of the world and failed to provide a welcoming place for all. Keynote speaker Jennifer Baker, senior editor at Amistad Books, provided a frank reflection of her personal experiences in the industry as well as the efforts of DEI practices as a whole.

In addition to providing a response to unsuccessful band-aid “solutions,” Jennifer offered several steps forward as well as a list of valuable resources, included below.

A Brief History of Diversity Trainings (Fast Company)

The Major Built-in Bias of the Publishing World (Zora)

Diversity Baseline Survey 2.0 (Lee & Low)

Pamela Newkirk Diversity Inc. Conversation (Politics & Prose)

Man Enough podcast w/ guest Alok Vaid Menon

Discussing Barriers of Querying & Pitching for Neurodivergent Writers

New Yorker Editor Finds “Passive Racism” in Archives