Join the Minnesota Book Publishers Roundtable for a virtual panel discussing why business savvy matters in creative roles.

In the ever-evolving landscape of publishing, success requires more than just creative vision—it demands a solid understanding of the business world. This engaging webinar brings together a panel of experts from the book publishing industry to explore why professionals in creative roles must develop business acumen to thrive.

Our distinguished panelists will discuss:

• How understanding contracts, budgets, and P&Ls can empower creative professionals.
• Strategies for balancing artistic integrity with commercial success.
• The impact of industry trends, such as the integration of AI, on traditional business models.
• Real-world experiences of blending creativity with bottom-line concerns.

Whether you’re an editor, writer, designer, or any other publishing professional, this webinar will provide valuable insights on navigating the intersection of art and commerce. Join us for an inspiring conversation that will leave you with actionable advice and a renewed perspective on the importance of business savvy in creative careers.

Beth Brezenoff is the Executive Vice President and General Manager, Content at Capstone. Beth began her career in children’s publishing at Simon & Schuster before joining Capstone as an editor in 2006. At Capstone, she held roles of Editorial Director, Global Trade and Consumer and Product Planning Director and became Publisher in 2021. Beth leads the Capstone Content Team and is responsible for the content development, strategy, execution, and go-to-market for Capstone’s 500-title annual publishing list. She lives in Minneapolis with her family.

Ceece Kelley is the founder of Soaring Kite Books. She has a background in brand marketing and creative services and a Master of Liberal Arts from Harvard University. She enjoys working with illustrators, graphic designers, and editors to bring her visions to life and into the hands of readers. After welcoming her first child, Ceece felt compelled to introduce him to a variety of children’s books including timeless classics, empowering current releases, and books with characters that look just like him.

Ülrika Moats grew up in Treasure Island, Florida. She attended the Savannah College of Art & Design where she earned her BFA in Metals and Jewelry with a minor in Art History, as well as her MFA in Graphic Design. Always passionate about art and fashion, Ülrika began her career in corporate fashion merchandising and operations. In 2014 she joined Brazos Bookstore as the gift buyer and soon became the General Manager. She joined Coffee House Press as the Director of Operations in the summer of 2023.

Tickets

Webinars are $5 for members and students and $15 for nonmembers. When you register via the Eventbrite link, you will receive further instructions on how to attend.

Where & When

Zoom online meeting platform

Wednesday, January 22, 2025

Registration Information

The program starts at noon Central time on the video conference platform Zoom. You will receive an invitation link and password via email on Tuesday, January 21. Downloading the Zoom app for your computer or device is recommended, but instructions for joining via web browser or phone are included in the invitation.

Reservations accepted until Tuesday, January 21, at noon.