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Leveraging Intellectual Property with Content Management Systems

September 16, 2015 @ 5:30 pm


Today, publishers prepare books for both print and digital formats simultaneously. How does the modern workflow accomplish this? Editors can apply XML at the very beginning of the workflow and store this cleanly tagged content in a content management system (CMS). This makes content available in a consistent and clean state in one central repository, which can be updated by the editor if need be. It also makes repurposing content much more cost-effective, and “future proofs” the workflow for formats that might not even exist yet.

Join Colleen Cunningham as she presents a case study in how her company has shifted from a traditional, print-centric workflow to this contemporary workflow and at the same time empowered its editorial, design, and sales teams to operate more efficiently.


Colleen Cunningham is the Senior Technical Production Specialist at F+W, a Content and eCommerce Company. From production layout artist to book designer to ebook developer, her career has spanned an exciting time in book publishing. Working in a CMS encompasses all of these interests and more, including editing and content repurposing. She enjoys demonstrating to her colleagues how they can also adapt to and thrive in this modern workflow. A member of AIGA and Bookbuilders of Boston, she has presented at Tech Forum’s ebookcraft, Digital Book World Conference, HOW Design Conference, Boston InDesign User Group, Emerson College, and the Massachusetts College of Art. You can find her hanging out with the #eprdctn group on Twitter as @BookDesignGirl.


September 16, 2015
5:30 pm


Open Book, Target Auditorium
1011 Washington Ave S
Minneapolis, MN 55415 United States
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