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Modern Marketing and Publicity Methods
May 17 @ 12:00 pm - 1:00 pm
Join Minnesota Book Publishers Roundtable (in person!) at Open Book for our last event of the season. Bring your own lunch, and MBPR will provide drinks and desserts to share.
This conversation about modern marketing and publicity methods will feature four
panelists from the Minnesota publishing community. Mallory Hayes, Steve Roth, Bryan
Schmidt, and Rachel Zugschwert will discuss widening marketing and publicity
strategies beyond traditional channels.
For more than ten years, Mallory Hayes has worked as a book publicist in the vibrant
literary community of the Twin Cities, creating and executing publicity campaigns
focused on national and local media, event coordination, and influencer outreach. She’s
secured national coverage at places like Marie Claire, Washington Post, Essence,
Vogue, NPR, and the Wall Street Journal. Mallory has led successful campaigns for a
variety of book subjects including mind, body, and spirit titles; highly illustrated coffee table
car books; adult nonfiction titles; and children’s and YA fiction.
Steve Roth is a senior marketing manager with Quarto, doing marketing and publicity
for books on transportation, space exploration, gardening, rural living, and pop culture.
Steve started with Quarto in 2011 (then known as Quayside Publishing), switching media
formats after a 20+ year career in the music business. He’s lived in the Twin Cities area
Bryan Schmidt is the senior director of marketing at Britannica Education, where he
leverages his nearly 20 years of experience in sales and marketing across higher
education, publishing, and edtech. Bryan holds a BA in sport management from the
University of the Pacific and an MBA in marketing from Capella University. Throughout
his career, he has played a central role in driving revenue growth and increasing brand
awareness for various organizations. Bryan is passionate about exploring cutting-edge
platforms, practices, and technology to transform the way his team and organization
approach content creation to connect with current and future customers. He is currently
focused on harnessing the power of ChatGPT and other AI tools to revolutionize the
industry. Outside of work, Bryan resides in Chaska with his wife, Angie; daughter,
Maggie; and pup, Naboo. He enjoys summers by one of the many Twin Cities lakes and
is a dedicated fan of the Minnesota United soccer team, which is his one true Minnesota
Rachel Zugschwert is the executive vice president of marketing at Lerner Publishing
Group. Previously, she worked in book marketing at 1517 Media, Consortium Book
Sales & Distribution, and Simon & Schuster. She has a masters in publishing from Pace
University and delights in helping readers find the right books.
When and Where
Open Book (Target Performance Hall)
1011 Washington Avenue S., Minneapolis, MN 55415
Wednesday, May 17, 2023
Check-in and networking begins at 11:30. The program starts at 12:00 and will run for
about an hour.
Tickets are $20 for members and students. Tickets are $25 for nonmembers with advanced
reservation. If space allows walk-ins, those without reservations will be charged $30 at
To register and pay online with a credit card, click here.
We invite event attendees to bring their own lunch to the event. MBPR will provide
desserts and beverages.
There is a small side lot next to the Open Book building (just past the building on the
right as you are heading east on Washington; for those heading west, turn on 10th or
11th and go down the alley to access the lot). If the Open Book lot is full, other options
* Meters along 10th and 11th
* Guthrie ramp. Enter on 9th Ave (between Washington & 2nd Street S)
* Municipal parking ramp across from the Mill City Museum
* Transit information is available at www.metrotransit.org/trip-planner
RESERVATIONS ACCEPTED UNTIL FRIDAY, MAY 12, AT NOON.
If you prefer to pay at the door by cash or check, please email
firstname.lastname@example.org with your reservation request.
A recording of the event will be made available to current MBPR members through our
password-protected member resources website after the event.