Book marketing is ever evolving, and book discoverability online is one of the most critical areas marketers and publishers need to pay attention to. In this webinar panel, we will discuss:

• What makes books show up in online searches?
• What does and doesn’t work for keywords?
• How can AI be used to optimize metadata?
• What is a BISAC code and where do you use it?

Join us for a lively discussion of these important strategies in book marketing. The session will be recorded.

Panelist Bios

Angela Bole is Chief Executive Officer of Firebrand Technologies & NetGalley LLC, both a strategic part of the Firebrand Group collection of companies owned by Media Do International that offer comprehensive technology solutions to nurture book publisher success. Previously, she was Chief Executive Officer of the Independent Book Publishers Association (IBPA), a position she held for 9 years.

With over 20 years of book industry experience, Angela has spent her career creating and nurturing the kind of collaboration that builds best-in-class products and services. In 2019, she was named a Publishers Weekly notable person of the year for her work moving the causes of independent publishers forward. She has served on the boards of the Book Industry Study Group (BISG) and the International Digital Publishing Forum (IDPF). During her service to BISG, she was awarded both the Community Builder Award and the Industry Champion Award.

Angela has a master’s degree in Book Publishing from New York University and a bachelor’s in English with a minor in Gender Studies from Indiana University Bloomington.

Anna Landsverk is a writer, editor, and metadata specialist living in the Twin Cities. She has worked in publishing for a decade, primarily with indie presses and children’s publishers. A proud member of the Book Industry Study Group’s Metadata Committee, Anna is at the forefront of evolving industry best practices.

Anna currently serves as Metadata Operations Assistant for Consortium Book Publishing and Distribution, part of Ingram Content Group. There, she helps Consortium’s more than 150 client publishers optimize their metadata across a variety of formats and sales channels. When she’s not staring at spreadsheets or tweaking title records, Anna enjoys playing soccer, reading middle grade, and attending concerts.

Tickets

Webinars are $5 for members and students and $15 for nonmembers. When you register via the Eventbrite link below, you will receive further instructions on how to attend.

Where & When

Zoom online meeting platform

Wednesday, November 5, 2025

Registration Information

The program starts at noon Central time on the video conference platform Zoom. You will receive an invitation link and password via email on Tuesday, November 4. Downloading the Zoom app for your computer or device is recommended, but instructions for joining via web browser or phone are included in the invitation.

Reservations accepted until Monday November 3, at 5 pm Central time.