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The Everything Sales Channel: How to Best Work with Amazon

November 14, 2018 @ 5:30 pm


Since its founding in 1994, Amazon slowly but surely transformed every facet of the publishing industry. All of us — publishers, editors, designers, marketing managers, anyone in sales and operations, and authors — cannot do our jobs effectively without knowing how to work best with this sales channel. But what does best mean? In this luncheon, a panel of three Twin Cities publishing professionals will present some of their best practices and tips for working effectively with Amazon.

Starting with creating and maintaining good metadata to drive discoverability online, the panel will then discuss how to present and successfully sell a diverse set of product lines from a distance and face-to-face. The discussion will end with an author, who has significant Amazon sales, sharing her best practices for driving fans and consumers to buying her books — all with clicks of a mouse.


Bruce Krause has been living the publishing dream since he began delivering newspapers in high school. He was a newspaper and magazine editor and then a publishing manager for a marketing company before entering the book publishing world with The Quarto Group in 2011, where he is currently metadata manager.

Jaime Starling has been in and out of publishing since 1998 and has worked as the Amazon rep for Consortium, based in Minneapolis, since 2008. She previously worked at Viz Media and Stone Bridge Press. She has also worked in a cinema, a London pub, and numerous BBQ and pizza places. She currently co-chairs the Twin Cities Doctor Who Meetup Group.

Liz Heinecke, a.k.a. The Kitchen Pantry Scientist, studied art and biology in college before hitting the lab bench to complete a master’s degree in bacteriology. When she’s not hanging out with her husband and three kids in Minneapolis, Liz appears regularly on television, makes videos, and writes about science online (KitchenPantryScientist.com, Scholastic Parents) and in books, which include Kitchen Science Lab for Kids, Outdoor Science Lab for Kids, STEAM Lab for Kids (all with Quarry), and Star Wars Maker Lab (DK).


Open Book, Target Auditorium
1011 Washington Ave S
Minneapolis, MN 55415 United States
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