Brett Sandusky, founder of bdigitl Media Labs, showed us a brief history of publishing and discussed where many companies are stuck now. He asked us, “Why?” Why are we stuck where we are? Are we afraid of change? Do we not know how to change? Do we understand the possibilities for change? This led to a discussion of what new possibilities are out there – when you should dive in yourself and when you should hire someone else. Brett stated:

• First, figure out what your obstacles are
• Then, figure out what your opportunities are
• Make sure not to “just follow” the same path as everyone else

Find your new comfort zones, using:

• User-centered design thinking
• Data pragmatism
• Direct-to-consumer relationships
• Technology
• “Cleaning house”

Please see the slides from Brett’s presentation for more information on this topic, then listen to the audio recording. This material is available under Member Resources.