At the March MBPR luncheon, Nichole Schiele, Manager of Specialty Market Sales for The Quarto Group, Molly Mortensen, Sales Representative from Anne McGilvray & Company, and Audrey Matson, Owner of Egg|Plant Urban Farm Supply in St. Paul, MN shared best practices and successful ways to launch unique books in non-traditional retail environments.
We began the luncheon with Nichole, who discussed the chain of specialty sales at The Quarto Group, as well as tips for reaching out to corporations and specialty stores. Molly then discussed the role of outside sales reps and their relationships with both publishers and retailers. Lastly, Audrey emphasized the important role that books play in her store and how they have presented as growth opportunities. See below for a link to the audio recording. Thanks to everyone for a great event!
An audio recording from this event is available to members in Member Resources.