Presenters Caroline Casey, managing director at Coffee House Press, Matthias Frasch, digital marketing and analytics manager at EMC Publishing, and Shannon Hoffmann, global trade marketing director at Capstone, shared successful nontraditional book marketing campaigns. Caroline Casey presented the inspired campaign behind Coffee House Press’s The Story of My Teeth, a novel in translation by Valeria Luiselli about making art and telling stories. Coffee House’s successful matching of a great book, a long lead, and extraordinary bookseller support resulted in a runaway hit in 2015, landing on more than 20 best of lists this year. Matthias Frasch introduced EMC Connect, EMC’s newest blog hub offering tips, resources, trends, and more to a broad secondary education based audience. EMC Connect was developed using a free marketing website template to create a cost-effective solution to providing a central location for customer-focused marketing content, and uses Google Analytics to measure traffic. The goal of the campaign is to foster a nurturing relationship with potential customers by providing educational resources that are useful in the classroom. Shannon Hoffman discussed the campaign of a new young adult series, published by Capstone’s new YA imprint Switch Press, repositioning the iconic Lois Lane as a contemporary teenage super hero. The marketing strategy was focused around using social engagement to garner publicity and buzz to create advanced demand for the first title and the series. Launch day included an announcement in Times Square, launch parties at indie bookstores, a Social Media Day and Author Takeover, and internal hoopla with employees. Lois Lane: Fallout has been Capstone’s most publicized title, with over 500 media mentions, and the bestselling YA title for the Switch Press imprint. Click here for a PDF of the presentation, and see below for a link to the audio recording. Thanks to everyone for a great event!