In today’s fast-paced and highly saturated publishing environment, a book’s success is often dependent on a creative and ambitious marketing endeavor. Professionals representing a variety of publishing markets will present case studies on real marketing campaigns that helped their books find success in today’s crowded market. Panelists Vanessa Wright, Steve Roth, and Dan Verdick explored the goals and strategies driving their campaigns, challenges faced, and how each campaign helped effectively bring its book to the people who matter most—readers.