Publicity professionals Alison Aten (Minnesota Historical Society Press), Sammy Bosch (Mighty Media Press), Erin Kottke (Graywolf Press) and Cathy Paper (Cathy Paper, M.A.) were the panelists for MBPR’s May luncheon “Successful Publicity Campaigns in the Digital Age.” In a flowing discussion covering many aspects of building and executing a successful campaigns in the digital age, the panelists started the conversation by providing information on when to start planning. This expanded into a discussion on how far in advance the media needs to be pitched a book, approaches the panelists take when following up with potential reviewers and how a book’s genre impacts how a campaign is built. The panelists explained how their campaigns have changed in the digital age, delving into the role of social media and how an approach varies with each book and author. The luncheon wrapped up with a Q&A session. See below for a link to the audio recording. Thanks to everyone for a great event!