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Recap of January 2021 Event: Digital Content and Content Marketing in Publishing

January’s webinar featured a conversation about digital content and digital marketing in publishing. While the days of paper-only publishing are long behind most of us, the digital world is not a static space: there are always new challenges and opportunities to explore, especially as technology continues to change. This series of presentations covered how the digital shift has affected publishing strategies and practices, both before and during the pandemic, at every stage of the publishing process. Kristie Thoenen, director of digital products, and Beth Brezenoff, associate publisher, from Capstone Publishing shared their company’s history with digital products, how they have developed and marketed those products, and their response to the pandemic. Then Christine Trant, the founder of Asterism and Co., a company specializing in content marketing for book publishers, explained how publishers can use the digital tools of content marketing to build and retain a community for their product lines.

To listen to the audio click the sound cloud link below:

Creators hold the copyright to and are owners of the presentations below: all rights are reserved. Please contact the creator for permission to share or reproduce all or part of any presentation.

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https://publishersroundtable.org/resources/recap-of-january-2021-event-digital-content-and-content-marketing-in-publishing

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