How will people find this book? To whom should we pitch it? When do we need to launch the campaign? What can small press publicity teams do to amplify their impact?

These questions are just a few of the many that small press publicity, marketing, and sales teams ask every day. With small budgets and a frequently changing media landscape, getting the right book coverage (whether in trade reviews, articles, excerpts, awards, influencer posts, or author appearances) is more difficult to navigate today than it has ever been. For our first in-person event of the 2025–26 season, MBPR hosted a panel to hear from three savvy and experienced local publishing PR experts as they discussed core tenets and fresh insights of book discoverability and helped us focus on the most important practices of book publicity planning today.

The panel discussion was followed by a brief Q&A.