Presenter Colleen Cunningham of F+W Media discussed her company’s experience investing in a content management system (CMS). She explained how in the new workflow, editors marked up finalized manuscripts with XML tags to describe the content, since editors know the content best. XML is a format-agnostic tool that keeps elastic assets and is great for storage, repurposing, and future proofing. Once manuscripts are imported into the CMS, all further edits are completed here, in a central location, instead of separately in print and digital products. The CMS can simultaneously export to InDesign for print, EPUB for ebooks, and HTML for websites. When exported to one of these options, the XML tags run through a filter and automatically sync up with the paragraph styles and character styles (InDesign) or CSS (EPUB and HTML) already set up in a template. This was especially beneficial for long-running series with consistent, templated styles.Click here for a PDF of the presentation, and see below for a link to the audio recording. Thanks to everyone for a great event!