Is “Project Manager” in your job title? Even if it’s not, your success in publishing likely hinges on expert execution, which means you’re managing projects.

In today’s fast-paced publishing environment, project management principles are no longer confined to a single role. Whether your official title is Editor, Managing Editor, Production Manager, Content Strategist, Digital Coordinator, Marketing Specialist, or Publicist, the ability to shepherd complex projects from concept to completion is essential for success.

What You’ll Learn:

Join three seasoned publishing professionals as they share their most effective, real-world tools and strategies for navigating the complexities of modern publishing.

This session will provide immediately applicable best practices for:

• Managing Deliverables: Efficiently handling author submissions, peer review cycles, freelancer services, and tracking all components (e.g., artwork, permissions, digital assets) to prevent bottlenecks.
• Controlling the Production Timeline: Techniques for setting and holding to realistic schedules, coordinating across editorial, design, and production teams, and mitigating delays in the handoff stages.
• Coordinating Launch & Publicity Campaigns: Strategies for synchronizing internal marketing, publicity, and sales efforts with author appearances, media hits, and publication dates to maximize impact and avoid critical missteps.

Why Attend?

Every publishing project—whether it’s a complex series launch, a new interactive e-book, a major author, or a multi-channel marketing campaign—comes with its own unique set of challenges. This webinar is a chance to connect with peers and discover fresh perspectives. Join us to share ideas, validate your own methods, and learn valuable shortcuts and insights that other experienced publishing project leaders use every day. You’ll leave with practical takeaways you can implement immediately to reduce stress and improve your project outcomes.

The final 10 minutes of the session will be dedicated to a live Q&A.

The session will be recorded.

Panelists

Kristina Hall: Kristina Hall is the Manager of Marketing Services at Consortium Book Sales & Distribution, managing CBSD’s marketing efforts and publisher marketing opportunities. Prior to that, she served as a Marketing and Communications Manager at the University of Minnesota, spent several years in various marketing roles at Lerner Books, and worked in title metadata management. Kristina lives in Minneapolis and enjoys art and drawing, traveling, and reading (of course).

Jessica Lockrem: Jessica Lockrem is Director of Contracts, Rights, and Book Production at Augsburg Fortress Publishers in Minneapolis, Minnesota. Previously, she worked in various production and editorial roles at several academic journals, including Cultural Anthropology, Feminist Economics, and the Journal of Vietnamese Studies. She has a PhD in anthropology from Rice University, where she conducted research on public transportation planning processes in Ho Chi Minh City, Vietnam.

Linda Secondari: Linda Secondari is the Principal and Creative Director of Studiolo Secondari, a design firm in NYC focusing on Book development and Digital Communications. Linda is an award-winning Creative Director and Design Strategist who integrates Design Thinking with critical business experience to develop creative solutions to business problems from workflow to product development. Linda has 25 years of experience in Design and communications. Before establishing Studiolo, she was the Creative Director at Oxford University Press, managing an international design team producing 3,000 titles and websites a year.

Tickets

Webinars are $5 for members and students and $15 for nonmembers.

Where & When

Zoom online meeting platform

Wednesday, January 28, 2026

12 pm (Central Time)

Registration Information

The program starts at 12 pm (CT) on Zoom. You will receive an invitation link and password via email on Tuesday, January 27. If you don’t see the link by the end of the day Tuesday, remember to check your spam folder. If you have registered for multiple attendees within your organization, don’t forget to pass on the Zoom information to all registered attendees. Downloading the Zoom app for your computer or device is recommended, but instructions for joining via web browser or phone are included in the invitation.

Reservations accepted until Monday, January 26, at 5 pm (CT).

Register today at this link: https://www.zeffy.com/en-US/ticketing/january-virtual-event-mastering-project-management-in-modern-publishing