Blog

Recap of May 2020 Event: Publishing During a Pandemic: What Now, and What Next?

The May webinar (our first-ever!) featured three local publishing professionals discussing how their teams have adapted to working during the 2020 pandemic.

The panel included presentations from Spencer Brinker, director of product development at Bearport Publishing; Don Leeper, founder of Bookmobile; and Rachel Zugschwert, vice president of marketing at Lerner Publishing Group. They spoke about the challenges and adaptations that their teams have made to communication, processes, and project management and what changes we might see as a result of this temporary shift.

Both audio and video recordings of this event are available to members in Member Resources. Are you a member and don’t have the password to access the recordings? Please contact information@publishersroundtable.org.

Recap of March 2020 Event: Adaptive Financial Communication Lessons

The March luncheon featured key-note speaker Allie Moen Wagstrom, director of finance and operations at MinnPost.

Allie discussed how the lessons we are learning about the dynamic nature of the biosphere can be implemented in organizational communication around finances and budgets. Managing and communicating financial issues can be a source of challenge and opportunity for stakeholders at all levels of an organization. Comparing diverse, self-regenerating ecosystems to artificially maintained monocultures, Allie showed how an inclusive and adaptive financial culture can help nurture successful leadership.

An audio recording from this event is available to members in Member Resources. Are you a member and don’t have the password to access the recordings? Please contact information@publishersroundtable.org.

Recap of November 2019 Event: Creative Workflow Solutions

Our November luncheon featured four presenters, each one highlighting a different tool that has helped their company work more efficiently. Amy Fitzgerald (editorial director for Carolrhoda Books at Lerner Publishing Group) shared her insights on using Word’s style templates to save time on production. David Farr (principal of graphic design and art direction at ImageSmythe) presented instructions for using InDesign’s new features to easily incorporate marked-up PDF changes. Kat Sanborn (senior publicist at Llewellyn Worldwide) gave the audience a glimpse into the many project management uses for Airtable. And finally, Layne Johnson (senior project manager for 1517 Media) shared how Pressbooks has allowed her company to move certain books into layout more efficiently while channeling more intense graphic design resources to other areas of their publishing program. All four presenters shared real-world success stories, and an audience Q&A allowed attendees the chance to explore how these tools might be of use in their own workflows.

An audio recording from this event is available to members in Member Resources. Are you a member and don’t have the password to access the recordings? Please contact information@publishersroundtable.org.

Recap of January 2020 Event: Best Practices for Working with Freelancers

We kicked off 2020 with a panel discussion on building healthy relationships between publishers and freelancers. Our panel consisted of two in-house representatives: Laura Westland, managing editor of the University of MN Press, and James Kegley, the art director for 1517 Media’s trade books; and two freelancers: Kim Winscher, a graphic designer, and Madeleine Vasaly, a copyeditor, developmental editor, and proofreader.

They discussed their current practices and the tools they use and recommend for creating harmonious, productive relationships as well as practices to avoid.

An audio recording from this event is available to members in Member Resources. Are you a member and don’t have the password to access the recordings? Please contact information@publishersroundtable.org.

Recap of September 2019 Event: Creating the Right Front Cover: What Does It Take?

MBPR’s September luncheon featured an in-house team from Free Spirit Publishing, who discussed the ins and outs of a healthy and collaborative front cover design process.

Kyra Ostendorf (publisher), Gino Perfetti (creative director), and Amanda Shofner (publicist) shared stories and examples of book cover development from concepting to completed designs, walking us through what worked and what didn’t — and why.

An audio recording from this event are available to members in Member Resources. Are you a member and don’t have the password to access the recordings? Please contact information@publishersroundtable.org.

Recap of May 2019 Event: Beyond print and e-books: Leveraging content

Our May luncheon, Beyond Print and eBooks, featured presentations on three local content-sharing platforms.

Roger Cummings of Juxtaposition Arts (JXTA) discussed the design process his team went through in creating Storymobile, a moveable space that invites people to share, display, and preserve the stories that matter to them. Mondo Davison, most notably known as “The Black Tech Guy,” spoke about his startup Shortiez, a digital library of original short stories written and illustrated by POC, increasing diversity and representation in K-8 classrooms. And Lizzie Ehrenhalt, an editor and public historian, told us about the challenges of creating and editing content for MNopedia, a digital encyclopedia of Minnesota history.

An audio recording from this event is available to members in Member Resources. Are you a member and don’t have the password to access the recordings? Please contact information@publishersroundtable.org.

Recap of March 2019 Event: “Diverse Representations in Children’s Literature”

Our March luncheon featured keynote speaker Namrata Tripathi, Vice President and Publisher of Penguin’s Kokila (pronounced KO-ki-la) imprint.

Throughout her lively presentation, Namrata took us through her journey to create a publishing space that builds an inclusive community, while allowing storytellers to explore their full range of experiences — affecting the way children and young adults see the world and their place in it. Namrata discussed the questions she was asked as she started the imprint, her own experiences in publishing, and how the culture of publishing itself can be a barrier to inclusivity, as well as what she hopes to do to help change that.

An audio recording from this event is available to members in Member Resources. Are you a member and don’t have the password to access the recordings? Please contact information@publishersroundtable.org.

Recap of January 2019 Event: Publicity Via “Influencers”

Our January luncheon, Publicity Via “Influencers”: Rethinking the Ways You Connect Readers to Content, featured a lively discussion about influencers and how they might help spread the word about your books.

Panelists Katharine Bolin (founder and owner of Sweet Reach Media), Ali Kirby (director of community growth and business development for Collective Bias), and Alex Steinman (co-founder of The Coven) shared their insights, tips, and best practices for augmenting traditional publicity and marketing campaigns with these strategic partnerships.

An audio recording from this event is available to members in Member Resources. Are you a member and don’t have the password to access the recordings? Please contact information@publishersroundtable.org.

Recap of May Event: Diversity in Publishing

Hannah Ehrlich, director of marketing and publicity at multicultural children’s book publisher Lee & Low Books, discussed the state of diversity in publishing.

Using a recent study of children’s literature, she found that while the representation of diverse characters was improving, there is still a great deal of work to do in promoting equity among authors. For example, Black, Latinx and Native authors combined wrote only 7% of the new children’s books published in 2017. Hannah then discussed the results of Lee & Low’s 2015 Diversity Baseline Study, which revealed that representation of several marginalized populations is also lacking behind the scenes at publishing companies. Editorial departments are overwhelmingly white, female, straight, and non-disabled. Hannah highlighted useful institutions and initiatives that are helping to bring forward underrepresented authors and recruit and retain diverse publishing professionals. She concluded by suggesting thought-exercises and readings to challenge our perceptions and unintentional sources of bias.

An audio recording from this event is available to members in Member Resources.

Recap of March Event: Beyond Bookstores

At the March MBPR luncheon, Nichole Schiele, Manager of Specialty Market Sales for The Quarto Group, Molly Mortensen, Sales Representative from Anne McGilvray & Company, and Audrey Matson, Owner of Egg|Plant Urban Farm Supply in St. Paul, MN shared best practices and successful ways to launch unique books in non-traditional retail environments.

We began the luncheon with Nichole, who discussed the chain of specialty sales at The Quarto Group, as well as tips for reaching out to corporations and specialty stores. Molly then discussed the role of outside sales reps and their relationships with both publishers and retailers. Lastly, Audrey emphasized the important role that books play in her store and how they have presented as growth opportunities. See below for a link to the audio recording. Thanks to everyone for a great event!

An audio recording from this event is available to members in Member Resources.